SisBerdaya Campaign
SisBerdaya is a program that supports women-owned businesses by providing funding, mentorship, training, and business matching. It helps women entrepreneurs grow their businesses, reduce gender gaps, and build a more inclusive and successful society. We’re also focused on raising awareness through digital channels. Our job is to create content that’s both engaging and insightful. One of our plans is to collaborate with KOLs, media local, and women-led MSME communities to reach a wider audience.
CLIENT
DANA (PT. Espay Debit Indonesia Koe)
PROJECT TYPE
Social Media Handling, Digital Assets,
KOL/Media Local Arrangement
Challenge
1. Reaching the Right Audience
Finding and engaging women entrepreneurs who need the program the most can be difficult, especially in a crowded digital space.
2. Creating Engaging & Insightful Content
Balancing content that educates, inspires, and drives action, while keeping it visually appealing and easy to understand.
3. Building Awareness & Trust
Establishing SisBerdaya as a credible and reliable program, especially for new audiences who may be unfamiliar with its benefits.
4. Effective Collaboration Management
Coordinating with KOLs, local media, and MSME communities to ensure consistent messaging and maximum campaign reach.
5. Measuring Social Media Success
Tracking meaningful metrics (engagement, reach, conversions) to evaluate whether the campaign is driving real impact for women entrepreneurs.
Goal
To raise awareness about SisBerdaya by creating engaging and insightful digital content, and expanding its reach through collaborations with KOLs, local media, and women-led MSME communities.
Result
The SisBerdaya campaign successfully achieved its KPIs, empowering women-owned businesses through impactful programs and digital engagement. Its strong execution and meaningful impact were recognized with a Bronze Award at PRIA 2024, underscoring the campaign’s success in promoting women’s entrepreneurship and inclusivity. From our digital efforts, SisBerdaya generated 3.29 million Total Impressions, Reached over 1.19 million people, garnered 2.45 million Total Views, and drove 113,993 Total Engagements—further proving the campaign’s widespread reach and positive resonance within the community.
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